Cambridge, MA--(BUSINESS WIRE)--Genzyme, a Sanofi company, announced today that it is collaborating with television and film actress Madeleine Stowe to launch “Lights, Camera, Take Action on MS,” a campaign intended to educate and empower people living with multiple sclerosis (MS) to take action to help manage their disease. Madeleine, who was a care partner to her late father who had MS, will be touring the country to share her personal connection to the disease through a series of in-person and online events.
“I know first-hand the challenges MS can bring to a family, and the amount of strength and support that’s required when facing this disease. That’s why I’ve partnered with Genzyme to provide education and hopefully inspiration to people living with MS and their loved ones,” said Madeleine Stowe. “Through this campaign, I look forward to sharing information to help the MS community take action, whether that is connecting with others, learning something new, or talking to their doctor about treatment options.”
Stowe will participate in a series of live events alongside leading neurologists and people living with MS. MS patient Teri Evitts is joining Stowe to kick-off the campaign and will share her experience of living with the disease.
“As someone who has been living with MS for 15 years, I know how important it is to keep learning about MS and the resources available to help manage the disease,” said Teri Evitts, who is 36 and lives in Nashville, Tenn., with her husband and 5-year-old son. “I’ve had my ups and downs, but today I feel I’m taking action – being more active, getting exercise and taking time for myself each day.”
The events will take place in the following cities:
- Chicago, Ill. – December, 6, 2014
- Orlando, Fla. – January 24, 2015
- Houston, Tx. – February 7, 2015
- Live national webcasts on December 6, 2014 and January 24, 2015
“At Genzyme, we understand that there is much more to supporting the MS community than providing treatment,” said Carole Huntsman, Genzyme Vice President and MS Business Unit Head, North America. “We are proud to be launching this new initiative, which is part of our long-term commitment to help improve the lives of people living with MS.”
The “Lights, Camera, Take Action on MS” campaign is one of many resources that Genzyme provides to the MS community. For event registration information or to sign up for a live webcast, visit www.TakeActionMS.com.
Genzyme’s MS One to One® program provides information about multiple sclerosis, treatment, and other relevant resources. MS One to One is available and staffed by dedicated MS nurses and highly trained representatives who can provide support for individuals living with MS, their health care providers, family and loved ones. For more information about these support services, call the MS One to One line at 1-855-MSOne2One (1-855-676-6326) Monday through Friday, from 8:30am – 8:00pm ET. Information and support are also available at www.MSOnetoOne.com.
About Genzyme, a Sanofi Company
Genzyme has pioneered the development and delivery of transformative therapies for patients affected by rare and debilitating diseases for over 30 years. We accomplish our goals through world-class research and with the compassion and commitment of our employees. With a focus on rare diseases and multiple sclerosis, we are dedicated to making a positive impact on the lives of the patients and families we serve. That goal guides and inspires us every day. Genzyme’s portfolio of transformative therapies, which are marketed in countries around the world, represents groundbreaking and life-saving advances in medicine. As a Sanofi company, Genzyme benefits from the reach and resources of one of the world’s largest pharmaceutical companies, with a shared commitment to improving the lives of patients. Learn more at www.genzyme.com.
Genzyme® and MS One to One® are registered trademarks of Genzyme Corporation.
Sanofi, a global healthcare leader, discovers, develops and distributes therapeutic solutions focused on patients’ needs. Sanofi has core strengths in the field of healthcare with seven growth platforms: diabetes solutions, human vaccines, innovative drugs, consumer healthcare, emerging markets, animal health and the new Genzyme.
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